POLITICO INFLUENCE: NRCC VETS LAUNCH NEW FIRM

4/3/2023

Caitlin Oprysko

NRCC VETS LAUNCH NEW FIRM: A pair of former operatives for House Republicans’ campaign arm have launched their own media and public affairs firm. The new venture from Michael McAdams, who was the NRCC’s communications director during the 2022 cycle and remains executive director of House Majority Whip Tom Emmer’s political operation, and Jared Solomon, the NRCC’s ad guru, will be called Spotlight Media Group.

— The firm will create TV and digital ads for Republican candidates and conservative groups in addition to providing public affairs services to trade groups, companies and individuals. In a statement, Emmer, who ran the NRCC last cycle, called McAdams “one of my most trusted political advisors” who he said “will provide tremendous value for his clients.” He added: “When it comes to making ads that cut through the noise, there’s no one better than Jared Solomon.”