Michael McAdams

Michael McAdams

Michael McAdams is a seasoned communications professional who recently founded Spotlight Media Group (SLMG), a full-service media production and public affairs firm. He also leads the political operation for House Majority Whip Tom Emmer, serving as Executive Director.

Michael has over a decade of experience winning the toughest fights in Washington, DC. He led House Republicans’ communications efforts en route to winning a House Majority, helped expand a Senate Majority, and spearheaded efforts to win a House leadership election. He specializes in public affairs, crisis communications, media production, and media training.

Before founding SLMG, Michael served as Communications Director for the National Republican Congressional Committee (NRCC), the organization tasked with overseeing all Republican campaigns for the United States House of Representatives. At the NRCC, he helped Republicans retake the House Majority for just the third time since 1954 and win seats in back-to-back cycles.

Michael managed a team of nine and oversaw a multi-million-dollar budget while serving as the NRCC’s primary spokesman for national print, radio, and television outlets. He also led the NRCC’s strategic communications, rapid response, in-house ad creation, and media training efforts for Republican Members of Congress and Republican congressional candidates.

Prior to joining the NRCC, Michael served as a regional press secretary for the National Republican Senatorial Committee (NRSC), where he led communications efforts on multiple statewide Senate races and helped confirm two Supreme Court Justices.

Additionally, Michael worked as Communications Director for multiple Members of Congress and served on the communications staff for the United States House Committee on Homeland Security.

Michael can be reached by email at